Brochure printing still adds value!
These days, brochure printing often becomes surplus to requirements. This is mainly due to the growth of online marketing channels, social media platforms and paid search strategies. Companies who want to make cuts tend to drop their offline print budgets.
This might be a mistake. Here are four reasons to keep printed products on the presses:
People Love Physical Items
Print isn’t that expensive nowadays and you can still do your bit for the environment by using recycled paper sourced correctly from environmentally appropriate sources. Research has shown that consumers are more likely to purchase from a company who send them samples together with a printed brochure or catalogue. Experienced marketing professional do try to combine offline and online for the best results.
Enhance your Brand with Brochure Printing
You can really make your catalogue or brochure stand out with different effects. Try lamination, die cutting, foil block and the use of special Pantone colours or fluorescent shades.
Usability and Shelf Life
Have you ever wondered why there are so many bookshops or outlets in airports which sell magazines and books? They are easy to travel with and easier to share and pass along. Add notes to find what you want faster. This also applies to a company catalogue or brochure. Just because we can create a PDF version of a catalogue or brochure it doesn’t mean that your client would rather have one.
Presence and Ease of Use
Now, this is a good one and please hear me out on this. When you have sent someone a catalogue or brochure, what does a person do with it? More than likely they will flick through it multiple times. They might even leave it on the side, or in a place where other people can find it. This means other people are looking at it too. However, a digital catalogue or brochure does not have the same effect. A PDF catalogue is just not as engaging as the printed version.
Reliable and Trusted
There are lots of companies out there that can offer brochure printing at competitive rates, so before you plan your next marketing budget don’t discount the power of print and offline marketing channels.
If you would like to learn more about different types of brochure printing Print Week is a great website for related resource. If you would like a quotation for your next batch of brochure printing please fill out the simple quotation request form.